I often talk with a woman who is regularly paddled for her "sins". I think most of the reasons for punishment are pure bullshit, but she has a strong need to feel accountable which in turn makes her feel loved. Her Dad is eager to hold her accountable. Dad lives at a distance, so he has substitutes paddle her when he is not available. I remarked to her that her paddling's are delivered right to her door like pizza. That's something a lot of folks would find appealing, even fun.